Amazon Product Research Knowledge
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A Low ACOS on Amazon Ads Isn't Always a Good Thing: You May Not Be Saving Ad Spend, but Losing the Precise Visitors You Should Have Won
Many Amazon sellers judge campaigns by ACOS alone, and a low ACOS feels safe. This article explains why a low ACOS built on small data, lower bids and smaller budgets can cut off the precise traffic a listing needs to grow, and how to analyze each campaign against its actual goal.
Read the analysis →Amazon Is Still Viable, but the Wrong Opening Move Will Burn Through Any Budget
This article explains why new Amazon sellers should start small, validate one product at a time, and protect cash flow before spending on offices, teams, or large inventory. It covers budget expectations, product selection pitfalls, low-cost ad tests, and a gradual launch that keeps each step affordable.
Read the analysis →Amazon's Partial Refund Feature Is Live: Should You Turn It On?
Amazon added a Partial refunds option to the FBA settings in Seller Central: on a return, the buyer can keep the item and take a partial refund at a rate the seller sets. The article covers how it affects the listing's return rate and the seller's costs, when it is worth turning on based on return reasons, and why the real fix sits in the product and the listing.
Read the analysis →The Underlying Logic of Amazon Sponsored Ads: What Sellers Should Really Be Doing
Amazon ad ranking is decided by eCPM, not by the bid alone. This article breaks the eCPM formula into five operations modules — keyword system building, listing quality, demand-product matching, ad structure and traffic filtering, and data-driven optimization — and explains why user demand research is the real foundation of product research and advertising.
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